Alexander Calder The Arts Of BMW Cars

Alexander Calder The Arts Of BMW Cars

Manufacturers are hiring designers for their cars, but BMW has made efforts to obtain recognition for outstanding contributions and support of the arts, including art outside of motor vehicle design. These efforts typically overlap or complement BMW'S marketing and branding campaigns.BMW Headquarters was designed in 1972 by Karl Schwanzer has become an icon of Europe, and the artist Gerhard Richter makes his red, yellow, blue, a series of paintings for the lobby building. in 1975, Alexander Calder was commissioned to paint the 3.0 CSL driven by Hervé Poulain at the 24 Hours of Le Mans. This causes more art cars BMW, painted by artists including David Hockney, Jenny Holzer, Roy Lichtenstein and others. Car, currently totalling 17, has been shown at the Louvre, the Guggenheim Museum Bilbao, and, in 2009, in New York and the Los Angeles County Museum of Art Grand Central Terminal. BMW is main sponsor of 1998 The Art of motorcycle exhibition at the Guggenheim Museum and the Solomon r. Guggenheim Museum, although the financial relationship between BMW and the Guggenheim was criticized in many quarters.

In 2012, BMW BMW brought art collector's Guide by the independent, which has, among other things, the Dikeou. This is the first global Guide to personal collection of publicly accessible and contemporary art around the world.

Wikimedia Commons has a category about the BMW art cars.

2006 BMW performance "series" was an event intended to appeal to car buyers, and includes a black BMW Live Jazz Pop "series," the tour title by musician Mike Phillips, and "BMW Film series" Blackfilms.com highlights of black filmmakers.